Master of Science Programmes
Choose from two industry-centric Master of Science (MSc) programmes, accredited by the University of Buckingham (UK) and delivered in partnership with our academic collaborator.
These programmes are designed to elevate experienced professionals into visionary leaders, ready to navigate and define the future of the service economy.
Master of Science in Strategic Marketing and Customer Experience Management
- Part-time only
- 1-Academia Graduate Diploma required
- SkillsFuture Credit-eligible
Understand, shape, and optimise every business interaction and customer touchpoint.
This programme integrates advanced planning, business strategies, people and marketing strategies, data-driven decision-making, and holistic business acumen with a deep dive into customer experiences in a digital-first world.
Master of Science in Management in a Digital Service Economy
- Part-time only
- 1-Academia Graduate Diploma required
- SkillsFuture Credit-eligible
In an era where customer engagement is predominantly digital, master the complexities of managing people, operations, and technology to thrive in the digital age.
This programme covers core business theories, strategic leadership, and digital fluency, focusing on how to effectively manage resources, drive efficiency, and foster growth in digitally-driven service environments where customer interactions are increasingly virtual.
Programme Structure
Upon successful enrolment, you will first embark on a a 8-module Graduate Diploma in Service Management as a foundational pathway.
The 8 core modules:
- Service Planning and Implementation for Leaders
- Service Planning and Implementation for C-Suite
- Service Innovation for Leaders
- Service Innovation for C-Suite
- Service Leadership for Leaders
- People and Relationship Management for Leaders
- Digital and Social Media Marketing
- Project Management
Entry Requirements
Local Candidates
1) A pass in diploma and above in any field and be at least 21 years old,
OR
2) Be a mature candidate (at least 30 years old) with 8 years of relevant supervisory or management experience in F&B / MICE or lifestyle industry
English Language Requirements
GCE ‘O’ Level pass in English (min. C6)
WPL Level 6
IELTS 6.0 (or equivalent for international students)
Successfully passed a tertiary program (min. 24 months) conducted in English
International Candidates
A pass in degree and above in any field and be at least 21 years old, with at least 5 years in F&B industry.
English Language Requirements
GCE ‘O’ Level pass in English (min. C6)
WPL Level 6
IELTS 6.0 (or equivalent for international students)
Successfully passed a tertiary program (min. 24 months) conducted in English
Don't meet the entry requirements?
We strongly encourage candidates with extensive industry experience to apply for Recognition of Prior Learning (RPL). If you do not qualify for direct entry, our admissions team will advise you on alternative preparatory pathways or foundation courses that can qualify you for admission.
The MBA offers a modular and progressive pathway, enabling professionals to build competencies step-by-step while maintaining career momentum.
Learners can begin with a Graduate Certificate in Service Leadership and Innovation, then advance to the Master’s level through credit accumulation — similar to the Graduate Certificate Pathway offered by the Institute for Adult Learning (IAL) in its Master in Boundary-Crossing Learning and Leadership.
Who Should Apply
Individuals with at least three years of managerial or supervisory experience.
We specialize in helping businesses unlock their full potential through expert guidance,
Those who currently lead, or aspire to lead, teams in hospitality, F&B, retail, tourism, customer engagement, or other service industries.
We specialize in helping businesses unlock their full potential through expert guidance,
Professionals seeking to enhance their leadership impact through applied learning and reflective practice.
Our dedicated support team is available 24/7 to assist you with any questions or issues anytime.
